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    The Wildwood Hat

    Maybe our best fishing hat yet – get it wet, throw it in your bag, wear, repeat.

    Get One

    Fish The Surf

    Join LCO for one of our upcoming surf clinics.

    Sign Up

    Lost Coast Apparel

    Get dialed in for spring fishing with LCO hats, shirts and fishing apparel.

    Shop Now

    Northern California Fishing Guides

    There are good guides and bad guides – you might as well get one that comes recommended.

    Book A Guide

    LCO's Beginner's Guide To Fly Fishing

    A quick list of videos, tips, and illustrations for anyone who's just getting into the sport.

    Learn More

    Northern California's Largest Fishing Report

    LCO's weekly fishing report is the best way to receive updates on river conditions, hatches, and information direct from trusted guides.

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    Location & Hours


    (415) 483-2278

    540 Jackson Street,
    San Francisco CA 94133
    Click here for directions