Lost Coast Outfitters presents Lost Coast apparel, our in-house line of branded gear made for anglers and fans alike. From embroidered trucker caps and waxed canvas hats to cozy hoodies, crewnecks, and graphic tees, our apparel showcases the spirit of San Francisco’s premier fly shop. Each piece is crafted with quality fabrics and thoughtful design, whether you’re wearing it on the water, in town, or at the lodge.

Wearing Lost Coast apparel means more than a logo — it connects you to our community and values: conservation, local waters, and the fly-fishing lifestyle. Browse the full collection, explore sizing and materials, and find the perfect piece to represent LCO wherever your adventures take you.