Our Downtown San Francisco Fly Shop

Lost Coast Outfitters is located at 540 Jackson St, near the corner of Jackson and Columbus in the heart of S.F.'s Financial District. Every product is tested and chosen for its superior performance. Every outfit we build we take into consideration the anglers ability, desires, intended application, taste, and budget. Not attracted to gimmicks we believe in sourcing the best performing products on the market.

Expert Service
Shop Dog
Downtown San Francisco

The Inspiration


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Sage Fly Rods & Reels, Simms, Beulah Fly Rods, Bozeman Reel Company, Echo, Rio Fly Lines, Fisknat Nets, Redington, R.L. Winston, Anglers Book Supply, Galvan Reels, Filson, Hatch, C&F Design, Yeti Coolers, Nautilus, Tibor, Abel , and Smith Sunglasses.

 Who Are We?

Founded on the belief that life is better around a campfire, we live for weekends in the wild and the many pursuits of the sporting life. Fly fishing, campfire cooking, dogs in trucks, mountain towns, post-game whiskeys, hiking, hunting, and general backcountry diversions are all part of the Lost Coast story.

We Believe that the highest honor we can pay a product is to stock it in our store and recommend it to our customers. We stock only the best brands and products at every price point. If you want to fly fish, regardless of budget or background, we have the equipment and expertise to get you outfitted.

Lost Coast Outfitters is proud to serve as The San Francisco Fly Shop, but we're most at home outside the city limits. Our team is a collective of anglers and adventurists who seek out great fishing, appreciate quality gear, and don't mind smelling like a campfire. 

 Conservation Partners

Our passion for the outdoors was passed down through generations.

We believe the organizations below will help ensure that future generations will experience the sporting life:



"George Revel's eclectic tastes pay off for him"- SF Chronicle 1/10/2014
George Revel's tastes might be more expected of a man twice his age, but the 25-year-old's business profits from him being a bit of an oddball. Lost Coast Outfitters, Revel's fly fishing store-within-a-store that opened in December, is the only fly-fishing store in San Francisco
"High-end S.F. clothier tries to reel in fly fishermen" - SF Chronicle 10/23/2014:

At the downtown San Francisco clothing store Wingtip, the discerning customer can find a $2,500 leather briefcase, a $495 pair of tasseled loafers or a $3.25 Epoxy Golden Stone Nymph.


"A Morning With George Revel" - Fiberglass Manifesto 3/4/2014

While on the recent trip to northern California, I found myself with a day that was more or less free of anything to do before the Fly Fishing Show started in Pleasanton that weekend.  I hit up George Revel of Lost Coast Outfitters and he graciously offered to take me out to the Golden Gate Angling and Casting Club.