Chosen by founder and guide George Revel, these are the staples that he travels with throughout California and around the world. Every item here has earned its place in his kit and is practical, durable, and unapologetically purpose-built.

Small, essential, and endlessly useful. From precision tools to fly boxes and streamside accessories, these pieces prove that craftsmanship still matters — even in the details.

Check out stickers, pins, and patches here.

When the fishing day’s done, the real fun starts around the fire. Think flasks, warm layers, sharp knives, and clever tools that make camp life easier — or at least better looking. These are gifts that smell faintly of pine smoke and good company.

For anglers who live by the carry-on rule. Compact rods, rugged packs, and smart organization built to handle airports, wet decks, and dusty roads and field-tested from Baja to the Brooks Range.

Discover our exclusive line of Limited Edition Fly Fishing Gear, featuring rare collaborations, custom finishes, and small-batch designs you won’t find anywhere else. From handcrafted rods and precision reels to unique apparel and accessories, each piece is built for anglers who appreciate craftsmanship and individuality. Once they’re gone—they’re gone.

Performance and fit for women who fish hard. These aren’t “adapted” pieces — they’re purpose-designed for comfort, protection, and capability on the water. Proven by our own anglers and guides.

A good book keeps you close to the water, even in the off-season. From classic essays to modern field guides, these reads capture the patience, precision, and wonder that define the sport.

Start them right. Kid-sized rods, dependable gear, and the tools to build skill and respect for the resource. Simplicity that inspires a lifelong connection to water.

Wisdom stays; strain doesn’t have to—lightweight and ergonomic gear designed to keep experienced anglers fishing longer, with less fatigue and more enjoyment.