Old About Us


Lost Coast Outfitters is a full-service fly shop. Founded on the belief that life is better around a campfire, we live for weekends in the wild and the many pursuits of the sporting life. Fly fishing, campfire cooking, dogs in trucks, mountain towns, post-game whiskeys, hiking, hunting, and general backcountry diversions are all part of the Lost Coast story.


We're dedicated to maintaining a small retail footprint and offer a choice selection of reputable goods and gear. Both online and in-store, we stock only the best brands and products at every price point. If you want to fly fish, regardless of budget or background, we have the equipment and expertise to get you outfitted.

Lost Coast Outfitters is proud to serve as The San Francisco Fly Shop, but we're most at home outside the city limits. Our team is a collective of anglers and adventurists who seek out great fishing, appreciate quality gear, and don't mind smelling like a campfire. 

Our desire to be outdoors was handed down through generations before us.